What is Protalus?

The Ultimate Fatigue Reduction Solution

There IS a one-size-fits-all (universal solution) to fatigue. Protalus is a company that thinks different. Our unique and patented solution to fatigue and MSDs is an unconventional approach within the insole industry. How? All other companies focus on the midfoot while Protalus aligns and controls the hindfoot. We don't just talk about alignment we MEASURE and  QUANTIFY it.

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Why Protalus
Cost / Benefit
How It Works
Protalus T-100

1. Protalus insoles reduce fatigue, increase productivity, increase comfort, and improve balance.

2. Proper hindfoot control is the key to achieving comfort and solving the problem of fatigue. Protalus insoles provide proven alignment correction at the hindfoot through our patented design.

3. Protalus insoles are independently tested and we are transparent with the laboratory data.

Example Cost Breakdown

Example shows results for 250 employees who make $15/hour

Example Calulation Of Savings With Protalus Insoles

Many companies invest in devices to provide proper ergonomics by controlling the environment.

Ergonomic Products

Protalus provides proper ergonomics by correcting the root of the issue - the misalignment of the body.

Misalignment puts stress and pressure on structures not meant for carrying this load.

Pronation illustration

Over time, these structures fatigue and this leads to injury.

Fatigue injury illustration

Protalus insoles correct misalignment, preventing fatigue and injury.

Protalus insoles alignment
Read Independent Study

You decide if you want your employees to use Protalus insoles. Our app can handle the details.

The Protalus Portal Makes It Simple


Eliminates the task of gathering shoe sizes for each employee


Cuts out the distribution company and you get the savings


Allows employees to use existing emails as their login


Helps you focus on your employees instead of logistics

Download Instructions Portal Login

Unlike Any Others

Protalus Hindfoot Control Graphic

Calculate Your Savings

Protalus Alignment Percent Icon

Calculate Your Annual Gain

No. Of Employees Who Would Use Protalus Insoles
Hourly Pay Rate (USD)
No. Of Yearly Work Hours Per Employee
Productive Hours Worked *
Efficiency Gained From An Aligned Skelton Using Protalus *
Annual Value Gained From Increased Productivity (USD)
Annual Cost Of One Pair Of Protalus Insoles Per Employee ($35/pair)
Annual Net Monetary Gain (USD)
Calculate Annual Gain

*Based on data from the Washington State Ergonomics Cost Benefit Calculator

Meet the Team

Chris Buck Henrik Norremark Kirk A. McCullough, M.D.

Henrik Norremark: Founder, CEO

When Henrik and Chris began Protalus, he brought with him 20 years of operational and financial experience in the wind/energy industry as the former CFO of Vestas in Denmark. Not unlike his experience with wind turbines, he has found working with another innovative product exciting and rewarding. Henrik loves to see the positive effect that Protalus insoles have on individual people as well as entire companies. He is currently working with several corporations to help them bring Protalus to their staff so that they can experience the difference Protalus insoles make while walking and standing, while the business gets to save money on the huge yearly cost of musculoskeletal injuries. Helping people feel good and stay healthy is what compelled him to start Protalus and is the foundation of what motivates his daily work.

Christopher Buck: Founder, Inventor, COO

Born and raised in the greater Portland area, Chris comes from a footwear design family. His father designed for some of the better known brands in the area including Nike and Adidas so problem solving through innovative design is in his blood. When Chris's son began to struggle with pain in his feet and he could not find an affordable orthotic that was comfortable enough to wear while playing sports, Chris set to work. Instead of approaching the issue from a medical context, he looked at the mechanical problem from within the foot and realized there was a clear solution that no one had tried before. Protalus was born and now his patented insole designs help people all over the country feel their best.

Kirk A. McCullough, M.D.: Corporate Medical Director

Dr. McCullough joined Protalus in 2021 after his own personal experience with orthotics lead him to try Protalus insoles. Having used orthotics since the age of twelve, he faced many of the obstacles that our customers do: poor fit, high cost, and unsatisfactory results. As an orthopedic surgeon, he was impressed with our unique approach to solving ankle misalignment and asked to become part of the team in order to get the word out about the Protalus method. Dr. McCullough continues to practice as an orthopedic surgeon in Kansas City and serve his community as a member of several professional organizations including the NFL Foot and Ankle Subcommittee, USL Sports Medicine Task Force, and the American Orthopaedic Society for Sports Medicine, among others.

Henrik Norremark Chris Buck Kirk A. McCullough, M.D.


1. How do Protalus insoles work as an ergonomic tool?

The ergonomic products in which most companies currently invest attempt to correct the environment around the misaligned body to prevent the misaligned body from reaching a point of fatigue and eventually failing. Protalus insoles correct the misaligned body (the source of the issue), making it stronger and more stable no matter the environment in which it is placed.

alignment analogy

2. Can the benefits of Protalus insoles be achieved through using other products/insoles?

No, Protalus's corrective alignment technology is patented and only available through Protalus. We are the only insole on the market proven to correct misalignment by keeping the ankle in a neutral position. You can download the independent report on the efficacy of Protalus insoles here.

3. Are Protalus insoles PPE?

Yes, because Protalus insoles correct misalignment in the body, the source of the issue, employees using Protalus insoles are slower to fatigue and less likely to be injured. Protalus insoles help the employee come to the job with a more stable, more resilient body. Unlike other PPE that works externally to protect the misaligned body from it's own shortcomings, we correct the misalignment itself.

4. Why is correcting alignment at the foot so impactful?

Employees who have poor posture; back, knee, and hip pain; or engage in improper body mechanics all have something in common: misalignment of their musculoskeletal system. Whether they end up in that situation through their own habits of movement or through their biologial make-up, Protalus insoles are designed to correct their misalignment through the kinetic chain from the feet up. If you lean your weight to one side, you can see how this changes the position of your knees, hips, back, and so on. Along these lines, Protalus corrects a person's musculoskeletal misalignment throughout the body, not just where an issue has become painful.

5. Can Protalus insoles cause issues for people who don't need correction?

Most people need some degree of alignment correction but the beauty of Protalus insoles is that they don't make unnecessary corrections. Our insoles keep your ankle in a neutral position whether it takes a large correction to get there or no correction to get there. If you already hold your ankle in a neutral position, they will do no harm.

6. Do Protalus insoles require a break-in period?

Because Protalus insoles are placing the ankle in a neutral position instead of manipulating the support under the foot, most people can just put the insoles into their shoes and begin to feel the benefits without a break-in period. In some cases of more dramatic correction, it can take a day or two to get used to the new way the body is bearing pressure but this period should not be prolonged or sustained.