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Meet the Team
Henrik Norremark: Founder, CEO
When Henrik and Chris began Protalus, he brought with him 20 years of operational and financial experience in the wind/energy industry as the former CFO of Vestas in Denmark. Not unlike his experience with wind turbines, he has found working with another innovative product exciting and rewarding. Henrik loves to see the positive effect that Protalus insoles have on individual people as well as entire companies. He is currently working with several corporations to help them bring Protalus to their staff so that they can experience the difference Protalus insoles make while walking and standing, while the business gets to save money on the huge yearly cost of musculoskeletal injuries. Helping people feel good and stay healthy is what compelled him to start Protalus and is the foundation of what motivates his daily work.
Christopher Buck: Founder, Inventor, COO
Born and raised in the greater Portland area, Chris comes from a footwear design family. His father designed for some of the better known brands in the area including Nike and Adidas so problem solving through innovative design is in his blood. When Chris's son began to struggle with pain in his feet and he could not find an affordable orthotic that was comfortable enough to wear while playing sports, Chris set to work. Instead of approaching the issue from a medical context, he looked at the mechanical problem from within the foot and realized there was a clear solution that no one had tried before. Protalus was born and now his patented insole designs help people all over the country feel their best.
Kirk A. McCullough, M.D.: Corporate Medical Director
Dr. McCullough joined Protalus in 2021 after his own personal experience with orthotics lead him to try Protalus insoles. Having used orthotics since the age of twelve, he faced many of the obstacles that our customers do: poor fit, high cost, and unsatisfactory results. As an orthopedic surgeon, he was impressed with our unique approach to solving ankle misalignment and asked to become part of the team in order to get the word out about the Protalus method. Dr. McCullough continues to practice as an orthopedic surgeon in Kansas City and serve his community as a member of several professional organizations including the NFL Foot and Ankle Subcommittee, USL Sports Medicine Task Force, and the American Orthopaedic Society for Sports Medicine, among others.
The ergonomic products in which most companies currently invest attempt to correct the environment around the misaligned body to prevent the misaligned body from reaching a point of fatigue and eventually failing. Protalus insoles correct the misaligned body (the source of the issue), making it stronger and more stable no matter the environment in which it is placed.
No, Protalus's corrective alignment technology is patented and only available through Protalus. We are the only insole on the market proven to correct misalignment by keeping the ankle in a neutral position. You can download the independent report on the efficacy of Protalus insoles here.
Yes, because Protalus insoles correct misalignment in the body, the source of the issue, employees using Protalus insoles are slower to fatigue and less likely to be injured. Protalus insoles help the employee come to the job with a more stable, more resilient body. Unlike other PPE that works externally to protect the misaligned body from it's own shortcomings, we correct the misalignment itself.
Employees who have poor posture; back, knee, and hip pain; or engage in improper body mechanics all have something in common: misalignment of their musculoskeletal system. Whether they end up in that situation through their own habits of movement or through their biologial make-up, Protalus insoles are designed to correct their misalignment through the kinetic chain from the feet up. If you lean your weight to one side, you can see how this changes the position of your knees, hips, back, and so on. Along these lines, Protalus corrects a person's musculoskeletal misalignment throughout the body, not just where an issue has become painful.
Most people need some degree of alignment correction but the beauty of Protalus insoles is that they don't make unnecessary corrections. Our insoles keep your ankle in a neutral position whether it takes a large correction to get there or no correction to get there. If you already hold your ankle in a neutral position, they will do no harm.
Because Protalus insoles are placing the ankle in a neutral position instead of manipulating the support under the foot, most people can just put the insoles into their shoes and begin to feel the benefits without a break-in period. In some cases of more dramatic correction, it can take a day or two to get used to the new way the body is bearing pressure but this period should not be prolonged or sustained.